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Wake up and smell the Coffee

150 pound bags of raw coffee beansI’ve been doing some photography for Whole Foods recently. They have been sending me to photograph the production of various local food products for use in marketing and store decor. This time it was off to Gorilla Coffee in Brooklyn to get images of the coffee roasting process. What can’t be conveyed through images though, is the smell of all that roasting coffee… Mmmmm!

The process here starts with raw coffee beans roasted in small batches, 30lbs at a time. …read more →